High quality graphic design is very important for businesses as it helps in conveying ideas to people in a beautiful way. As an entrepreneur, you might want a great logo and would also expect other designs to instantly connect with the audience. This makes hiring the best freelance graphic designer the most important task.
If you don’t know much about the design industry, finding the right graphic designer can be quite a difficult task. To make things easy for you, here are a few tips that will help you get the best graphic designer onboard.
Understand the Skills Needed
Before you start hunting for the right graphic designer, get yourself acquainted with the design world and know what skills are necessary for your design project before reviewing proposals. Which design software do you require? Adobe Creative Suite, Adobe Illustrator, Visual Studio or anything else specifically? Having these identified upfront will help you while interviewing graphic designers.
Have Clearly Defined Objectives and Goals
A graphic designer would be able to give his/her best only when you give enough background information about the design project. The creative brief should include specific qualifications you are looking for, the objectives of the project and details about your company.
Sharing some insider knowledge, such as potential obstacles and deadlines in your graphic design job description will ensure the graphic designer has a good understanding of the design project and the challenges associated with it.
Analyze Artistic Sensibility of Graphic Designers
No two design projects are same, hence the potential candidates should be able to think on their feet and come up with creative ideas. You can find out about the artistic sensibility of the candidate by asking some unusual question during the interview process. For example, you can show a competitor’s design piece to the potential candidate and ask the designer what he/she could have done differently.
The answer to such questions will give you an insight about the candidate’s abilities and the way the candidate delivers the answer about their creative thinking process.
Look for Relevant Industry Experience
It is good to have a graphic designer with relevant industry experience. It decreases the learning curve and the potential candidate can gain information about your business faster and make the project a success. It also means the potential candidate has an idea about your ideal customers and knows what types of design and typography is needed to connect with them.
Consider a Trial Project First
The best way to narrow down choices is letting the potential candidates to work on a small trial project first that can be completed within a few days. The trial project can be anything like touching up an earlier project or re-imagining a logo. It need not be a difficult as long as the potential candidates have opportunities to showcase their talent.
The above tips will help you know more about the freelance graphic designer that his/her resume might not tell you. You need to understand that there is more to the right graphic designer than a specific skill set. So the more inquisitive you are during interviewing, the closer you come to selecting the best graphic designer for your project.